Who we are

Diorama Consulting Ltd is an AI Technology Advisory service led by Mal Minhas with a focus on D2C marketplaces and products.

We have unique industry experience in developing, delivering and evolving AI product software across startups, scale-ups, SMEs and Big Tech. We partner with C-Suite, Boards, Founders and Investors to bridge product strategy, engineering and AI.

We can help you create defensible growth, reduce risk and accelerate value creation through fractional leadership, pragmatic AI and data strategy, platform modernisation, and organisation design. We also advise UK charities on AI and Digital Strategy.

Organisations we have experience of working with

Amazon
Apple
Adobe
Depop
Aston Mansfield
Helpforce

Explore

Where to start

A quick map of what's on this site.

Proof, running live

We advise on AI by building with it

Everything below is real and running — ask this site's assistant a question, or open one of the tools we built and use ourselves.

Live on this page

Ask this site anything

The assistant in the corner answers from Diorama's own services, tools and writing — a small, working example of grounded AI done properly.

Built with care

Built with the same discipline we bring to client work

A fast, static-first site with optimised images and a public per-page carbon measurement. This site provides a small proof point for how we work.

Outcomes

Four key business outcomes

Services provided by Diorama Consulting cover a broad spectrum of fractional and interim advisory focussed on four key business outcomes. Get in touch if you'd like help with any of them.

Defensible growth

Data, platforms, and network effects measured in revenue, retention, and margin.

Lower delivery risk

Guardrails, governance, and observability to reduce incidents and compliance exposure.

Faster time-to-value

Lean roadmaps, paved paths, and automation to accelerate impact.

Resilience at scale

Architectures that evolve without wholesale rewrites.

Board-level, in practice

From the network

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