About us

Diorama Consulting Ltd is an AI Technology Advisory practice with a focus on direct to consumer marketplaces and sustainable consumer products.

The story

Why "Diorama"

We partner with C-Suite, Boards, Founders and Investors to bridge product strategy, engineering and AI helping create defensible growth, reduce risk, and accelerate value creation through fractional leadership, pragmatic AI and data strategy, platform modernisation, and organisation design.

The name Diorama Consulting is inspired by a quote from David Wallace-Wells and the reality that we're not outside observers of climate change, AI disruption, or technological change. We are all in the diorama, creating it and being shaped by it in turn.

you believe that what is contained in the taxidermy scene has something to teach you - but only by the logic of metaphor, because you are not a stuffed animal and do not live in the scene but beyond it, outside it, observing rather than participating. The logic is twisted by global warming, because it collapses the perceived distance between humans and nature—between you and the diorama. One message of climate change is: you do not live outside the scene but within it, subject to all the same horrors you can see afflicting the lives of animals.

David Wallace-Wells, The Uninhabitable Earth

The team

Meet Mal

A small team, for tailored support

A portrait of Mal smiling in a studio

Mal Minhas founded Diorama Consulting in 2024 to help Boards, Founders and Investors turn product, technology and AI strategy into commercial outcomes through fractional CTO/CPTO leadership and AI enablement including platform modernisation and organisation design, with a particular focus on D2C marketplaces and consumer products.

Alongside advisory work, Mal serves as a Trustee for two UK charities: Helpforce, which supports NHS trusts and community organisations to build high-impact volunteering programmes across the health system, and Aston-Mansfield, which supports children, young people and families in Newham and east London.

Mal speaks and emcees talks regularly on AI strategy, modern platforms and technology leadership, notably with London Tech Leaders. He also builds products and tools that combine these interests.

Get in touch to discuss a consulting engagement, or a Non-Executive Director or Trustee appointment or to learn more about what we are working on.

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What we do

Four ways we help

Fractional leadership

CTO/CPTO leadership that plugs into your team without a full-time hire — strategy, delivery, and accountability.

AI & data strategy

Pragmatic, product-led AI adoption — what to build, what to buy, and what to leave alone.

Platform modernisation

Untangling legacy platforms so technology accelerates the roadmap instead of blocking it.

Organisation design

Team shapes, operating rhythms, and hiring plans that fit the product you are actually building.

25+ Years in product & technology
2024 Diorama founded
2 UK charity trusteeships
100% Senior attention on every engagement
Our approach

Thoughtful strategy, careful execution — we'd rather do fewer things well than everything at once.

Renewal

Small, deliberate, and growing

A small practice by design — every engagement gets senior attention from start to finish.