Product Technology Advisory

Diorama Consulting Ltd is a Product Technology Advisory service led by Mal Minhas with a focus on D2C marketplaces and products. We have unique industry experience in developing, delivering and evolving product software across startups, scale-ups, SMEs and Big Tech. We partner with C-Suite, Boards, Founders and Investors to bridge product strategy, engineering and AI. We can help you create defensible growth, reduce risk and accelerate value creation through:

• Fractional/Interim leadership (CTO, CPTO, VP Eng)
• Pragmatic AI and Data Strategy aligned to P&L
• D2C marketplace optimisation and innovation
• Platform and architecture modernisation without rewrite
• Product Engineering team organisation design
• Practical operationalisation of sustainability initiatives

The links below provide more information on services, writing, teaching materials and software we’ve built with Coding AI. If you’d like to get in touch, please contact us here.

• Services – consulting and advisory services we offer
• FAQ – information on how we engage with clients
• Writing – insights on AI, Data and Technology Leadership
• Teaching – material developed during Exec AI training
• Tooling – useful tools built during our engagements
• Building – fun side projects built with Coding AI
• CxAI – a Substack aimed at C-Suite on Consumer AI and more
• Contact – how to contact Diorama Consulting
• About – origin story

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